5 reasons to visit New York’s new hub for Japanese culture

Industry City, with all its artisans, tasty restaurants and unique shops, is today a major center of Japanese culture and cuisine.

Japan Village, which is both a food hall and a supermarket full of Japanese groceries, has expanded with a 20,000 square foot second floor it calls The Loft. Here, visitors can step into a representation of Japan with cool shops featuring items straight from the country as well as fun experiences like tea ceremonies and cultural classes.

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Here are five reasons to visit The Loft at Japan Village:

1. Daiso is a discount store with tons of cute products

Photography: Shaye Weaver/Time Out New York

Daiso is packed with cheap toys, Japanese treats, homewares and other kitschy stuff that won’t break the bank – we’re talking over 100,000 products! It’s known for carrying Hello Kitty and Sanrio home goods, affordable cosmetics, adorable stationery, cute tableware, useful cooking tools, and craft supplies. At the end of January, Daiso announced the opening on his Instagram account and that he will be celebrating with special giveaways on February 25 and 26 at 10 a.m.

2. He has Brooklyn’s first BookOff store

Photography: Shaye Weaver/Time Out New York

BookOff is Japan’s largest second-hand bookstore chain offering a wide range of anime-related products, including manga, novels, CDs, DVDs, video games, action figures, clothing and accessories .

3. You can buy a nice selection of handmade pottery

Photography: Shaye Weaver/Time Out New York

There is a wonderful store, Setomonoya, in The Loft that sells amazing Japanese pottery, one of the oldest forms of Japanese craftsmanship and art. From ceramics to porcelain, such as teapots, teacups and bowls, each was made by hand.

4. There are Japanese treatments on site

Beauty at the Loft
Photography: Shaye Weaver/Time Out New York

Japanese skincare and beauty has taken the United States by storm, and now you can buy some of the best products all in one place. Beauty at The Loft aims to introduce and showcase Japanese natural beauty products to the community, educating the New York beauty market on the benefits of cosmetics, skin care, body care and Japanese hair care. Additionally, it offers in-house nail and eyelash services by professional Japanese cosmetologists.

5. You can experience an authentic Japanese tea ceremony

Chashitsu, which includes the ritual preparation, serving and drinking of tea representing harmony, respect, purity and tranquility, will be offered regularly at the Loft. When we got a glimpse of The Loft, Tea Ceremony Master and Setsugekka Teahouse owner Souheki Mori guided us through a ceremony that was grounded and peaceful and ended with an amazing matcha tea and mochi.

Moreover, Te Loft will organize cultural events and food fairs. This weekend, a fair of local specialties offering bites from Japanese prefectures is free:

The Loft will continue to evolve and grow to include Japanese fabrics, educational classes and more.

“Since the opening of Japan Village, we have sought to create a culture of ‘omotenashi’, the Japanese approach to great hospitality and mutual respect for our customers”, remarks co-owner Erina Yoshida. “Our expansion to Industry City with The Loft is a newHave to support Japanese makers, uplift our community, and celebrate Japanese culture in a way that is welcome everyone.”

You can stop by this weekend to check everything on the 2n/a floor of the Japan Village at 934 Third Street in Brooklyn. It is open MondaySunday from 11 a.m. to 7 p.m. Daiso is open Monday to Sunday from 11 a.m. to 9 p.m. Keep up to date with The Loft happenings here.

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