Japanese Culture and Gambling – Why is it so popular in Japan? – News from the European gaming industry
Scientific Games and its OpenGaming platform, as well as its industry-leading OpenBet sports technology and content, are now live in the newly regulated online marketplace in the Netherlands after being launched with the Dutch Lottery, the national provider of gambling and sports betting in the country. The Netherlands.
With an annual turnover of over 1.3 billion euros, NLO was formed in 2016 after the merger of the Dutch State Lottery and De Lotto. It is the largest gambling organization in the Netherlands with a leading entertainment portfolio which includes: Staatsloterij, Lotto, Eurojackpot, Miljoenenspel, Lucky Day, Scratch Cards and TOTO.
Scientific Games is a long-standing partner of NLO with a long-standing partnership with cutting-edge technology in sports betting and instant lottery games. The Company has successfully optimized its sports betting and iGaming technology to meet the demands of the newly regulated European market, which officially opened on October 1, 2021.
NLO is equipped with the digital and modular assembly OpenBet suite of products, which includes the reliable and scalable betting engine, as well as its managed trading services and access to comprehensive pre-game, in-game and risk management services.
TOTO, the new sports betting and online casino brand from Nederlandse Loterij, used OpenGaming, the industry’s leading content aggregation platform that consists of games developed in-house and popular versions from a range of third-party vendors.
Nederlandse Loterij has also deployed SportCast’s pioneering BetBuilder product, which allows players to create bets in multiple markets on a single game with instant pricing. In addition, the public operator now offers a wider and more granular range of singles markets, as well as SportCast’s Fast Track BetBuilder product, a high-margin quick pick solution that broadens its appeal to a wider audience.
Sam Depoortere, Business Director TOTO sportsbook and casino at Nederlandse Loterij, said: “This is a defining moment in the history of Nederlandse Loterij and we are proud to have the OpenBet technology and content and OpenGaming the ecosystem powers our newly regulated sports betting and video game offering. We are excited to bring an enhanced player experience to the Dutch market and take our overall offering to the next level. In the months and years to come, we are in a strong position to attract large audiences with our portfolio of premium sports and games products.
Nikos Konstakis, Vice President of Sports Products at OpenBet, said: “Providing regulated live sports betting entertainment in the Netherlands is an exciting initiative for us. OpenBet technology, content and services are available on multiple continents around the world, and this latest launch in a key European territory has the potential to offer even more opportunities. Kudos to our partner Nederlandse Loterij, and with our comprehensive technology stack and content proposition, together we will bring unmissable sports betting experiences for Dutch players.
Andy Stubley, VP Commercial – iGaming at Scientific Games, said: “It’s fantastic to see our content aggregation platform and a wide variety of games come online in the newly regulated Dutch online market. We expect a lot that OpenGaming will perform well in this key European region and look forward to delivering fun iGaming experiences to players across the country. “